PERSONAL INSTAGRAM
Skills Acquired
Influencer Marketing
With 14,000+ followers on Instagram, I’ve developed a community of like-minded individuals by maintaining my niche—fashion, lifestyle, and travel. With the ability to influence thousands of people, utilizing a marketing plan and strategy is essential for success. With over four years of experience in influencer marketing, I’ve gained a wide range of knowledge in similar aspects such as digital marketing, social media management, content creation, community engagement, brand partnerships, trendspotting, networking, and more.
Content Creation
I created different types of media upon request from a brand. The most common types of media created were photos and videos via Instagram stories and feed posts. The majority of the brands I’ve worked with were clothing brands. I modeled the clothes, took high-quality photos, and posted them to fit my niche and the brand’s expectations. Besides wearing the clothes, spreads and hanging on racks were posted.
Communication
When collaborating with dozens of businesses, large and small, effective communication is key. I clarified expectations, ensured goals were aligned, built trust, maximized results, and accepted feedback. Some businesses only wanted a one-time deal, while some I still work for to this day. Communicating expectations is crucial because the goal is to avoid over-promise and under-deliver, but to impose promise and over-deliver. Exceeding a business’s expectations will increase the chance of more work.
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