THEOGCHEERTEA
Applicable Abilities
Branding
Creating a profile from scratch allowed me to invent a brand that served as the #1 resource for updates and news in the cheerleading industry. I developed a niche, brand voice, and interactive posts to increase community engagement. The success of my practices are displayed by the 61,000+ people who follow The OG Cheer Tea.
Social Media Strategy
From early on, I recognized the importance of differentiation. I implemented this strategy from the beginning, drawing attention to my page and gaining followers at a rapid rate. I utilized market research to differentiate the page, studied the behavior of my followers, and enhanced frequency and relevancy of posts.
Trend Adaptation
Adapting to current trends requires creative and quick thinking. I adapted to the ever-changing environment of the cheerleading world, jumping on trends and implementing them in a timely manner. It was crucial to maintain relevancy and The OG Cheer Tea created a name for itself in a major industry.
Insights & Engagement
Revealed Prodigy Allstars Midnight’s brand new custom uniforms for the 2023 Cheerleading Worlds
129.6k reach
16.7k engaged
16k likes
Announced Cheer Extreme Senior Elite taking first place in the Large All Girl division in the 2023 Cheerleading Worlds
78.4k reach
18.9k engaged
18.2k likes
The OG Cheer Tea created its own twist on a popular worldwide trend called “Little Miss” in 2022
60.5k reach
15.2k engaged
11.9k likes
11.9k shares
Congratulated the winners of the The Majors cheerleading competition in 2023, consisting of the “best of the best” teams
56.1k reach
12.4k engaged
11.9k likes