LUMINOUS NEON
Key Responsibilities
Idea Generation
With the freedom to suggest new marketing efforts, I generated ideas to reach a larger audience, increase social media following, and optimize customer reviews. One of my ideas was to create a posting schedule for social media content and plan it in advance to become more active.
Creativity
As a Marketing Coordinator for Luminous Neon, I had a lot of opportunities for creativity. I photographed signs and billboards, cropped and edited them, and added them to the website. I wrote captions and blog posts, utilizing keywords while coming up with catchy or trendy yet professional words to intrigue the audience.
Research & Analytics
SEO plays a major role in digital marketing for many reasons. I utilized it to increase visibility and traffic to the website, keyword optimization for website images, and created credibility by ranking Luminous Neon higher up. Furthermore, I did competitor research to increase market understanding, conducted an analysis of existing marketing efforts and created new marketing analysis and strategy, and did social media and website audits. All of which contributed to the success of Luminous Neon and where its going in the future.
